Let me just say this. .you look fabulous!
(and you have RED hair. . oooooh)

Robert Cohn
CEO Quantum E3 Corporation
Intelligent Subterranean Green Building
T E C H N O L O G Y
Earth-ship Housing for the New Global Green
1301 E Ave I suite 223
Lancaster, Ca 93535-2127
(661) 946-6581 M-Sat 9a ~ 4:30p
PST

Your passion shows in what you do and that’s why I’m here and also a loyal follower. I had the good fortune to discover MOS when I first started learning about the LOA, through your ebay ad.

You took the ‘LAW’ to a new level for me…

Many thanks.

Carl

Not everyone knew who I was, but those who did were easily persuaded to believe that. Was it the truth? In some ways, yes… but it’s like polls, the results are different when you slice them different ways.

But yes, I do have arms of steel.

Carl… I love the new formula. People always tell us to do what we’re passionate about, but you’ve taken that to a whole new level.

Thank you!

Heather

“When Ogilvy said that advertising is a seduction he is talking about getting laid, not endless flirting. If you aren’t getting laid you aren’t seducing your prospect. If you aren’t getting sales you aren’t building your brand you’re merely buying media.”

Ha, that’s priceless…

You also said-

“Branding is often discussed as irrelevant to small business marketing. That’s bunk! If you are running a con-game, then branding is irrelevant. However, every form of legitimate business will benefit from branding.”

I agree wholeheartedly. Branding should start from day one, IMHO. To my logic, you should have a clear vision of what you want to be when you grow up…

What a ‘hot’ topic…lol

Everything you do for your business should be done with your own style and in a certain way that conveys a special feeling that the customer can’t get anywhere else. A feeling that builds to a climax. Once they climax, those feelings will be ingrained, laeving them wanting to come back for more…

I had a trainer once who told me I’d “better pay attention to what she was teaching as if it was a sex novel.” Well, I think you should look at your customers as a potential lover!

And what wouldn’t you do for your lover?

“When driven by this desire, men develop keenness of imagination, courage, will-power, persistence, and creative ability unknown to them at other times.” -Napoleon Hill in his classic book, Think and Grow Rich.

The desire for sex is the most powerful of human desires. But to have a heightened sexual desire, you’ve got to have passion.

No passion, no action.

From where I sit, if you aren’t passionate about what you do, you’ll never build a monumental brand.

Here’s a new formula-

Passion + Action = Brand Satisfaction

How’s that for seductive talk?

Carl

P.S.- See, it really is all about the hokey-pokey, after all!

Micheal Savoie… i dig what you wrote:
“I think, the main thing that helps you brand is having as much attention drawn to it by as many people as possible. Press releases are good, but you really need to have as many people buzzing about you for the branding to stick. You want people to repeat that name as many times as possible in association with the product or service you are branding.”

Agreed.

That’s why The Legend Platform structures communications so my clients say the same basic stories with the same end-points to the point they sometimes complain about getting bored with their own material.

Micheal Savoie, you have additional tips for attracting?

With gratitude,

~Ben

Great to hear from you!

I spent many years bartending, and this conversation happened more times than I can count (usually with Americans visiting my bar in Canada, because the generic term for carbonated soft drink to us was “pop”)

Customer: Could I have a soda please?

Me: (Hands over a glass of soda with a lime garnish and completes the payment transaction)

Customer: (Taking a sip) This is soda water.

Me: Yes.

Customer: But that’s not what I wanted.

Me: You ordered a soda, and I gave you soda.

Customer: But I wanted a Coke or a 7-Up.

Me: Then why didn’t you order a Coke or a 7-Up?

This is more an indication of regional slang and poor communication than good or bad branding per se; but it does overlap into your point about “Coke”.

I think I had 100,000 requests for “Rum and Coke” for every one request for “Rum and Pepsi”. Coke has always been the acceptable generic term for “cola”, even though it’s a proper brand name. My theory is that it’s because 1. Coke came out first and established their turf and 2. Coke sounds very much like Cola, whereas Pepsi sounds like an antacid.

But your “easier” theory might be true too.

I do have to say though, if anyone ever ordered a “Coke” and expected a root beer from me (if any bar I ever worked at even had root beer, which they didn’t) I would have had to launch into some kind of lecture about it.

Luckily, that never happened!

cheers
Heather

It seems I always see the two of you together when your names
pop up! I had a blast learning from the two of you in Atlanta last May, and many of the things you taught me I am working hard to implement.

Branding is definitely critical to any business success, because once you begin to associate a brand name to an item or even a class of items (Kleenex comes to mind for tissues in general), you have victory. When you send someone out for Q-tips, you aren’t sending them out on a quest for cotton swabs…

The trick is to make the name easier to say than the competitor. Coke is easier than Pepsi or Soda for that matter. Yet I always here people say they are getting a coke, even though they pick up a root beer.

It is fascinating to say the least that people can associate a brand over a specific term. The companies who came up with these terms and the brands to replace them in some cases were just lucky, but when you look at the possibilities for branding, the mind gets a little boggled to say the least. First, you have to make sure the name is one that fits the description or becomes the description for the product you want to brand. Then you want to make the name as descriptive and short as possible (although Stanley Steemer is still one of the top brands for steam cleaning your carpet) although Googling information is not necessarily shorter than searching, but for some reason it now defines what we do when we search.

I think, the main thing that helps you brand is having as much attention drawn to it by as many people as possible. Press releases are good, but you really need to have as many people buzzing about you for the branding to stick. You want people to repeat that name as many times as possible in association with the product or service you are branding.

Keep up the great work, Ben and Heather. I am still a big fan of both of you!

Have an amazing day!

Micheal Savoie
extremeproductexplosion.com

ancient Chinese proverb:

The people who say it cannot be done should not interrupt the people doing it.

It’s from my most book published in 2002 entitled, From a World of Madness to a World of Sanity: Guides for Action.

Is it possible for us to establish a Sane Society? Is each of the following a realistic goal or an oxymoron: Inspiring Education, Honest Communication, Compassionate Community, Humanistic Economics, Moral Politics, Ethical Business, and Enlightened Military.

Is it possible for us to establish a sane world? This book says emphatically YES! And to quote an ancient Chinese proverb:

The people who say it cannot be done should not interrupt the people doing it.

http://www.trafford.com/4dcgi/view-item?item=1517