Nov 30th, 2007 Archives

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November 30, 2007

Faking It Until You Make It

Success Unwrapped AlbumWhen I started Success Unwrapped two years ago, and Internet Marketing Unwrapped over a year ago, I was working full time as an Account Rep for Nokia… the cell phone company.

Yes, I still get calls now and then from store managers, which reminds me of my “old life” that I have completely left behind. I didn’t give it a lot of thought when it was small stores that don’t sell a lot of phones, but yesterday I got a call from the Bell World store in the Toronto Eaton Centre — probably the biggest account Nokia has — and the manager said they had not seen a new rep in the 10 months since I was laid off.

Hmm… not what I would call good customer service. But I digress!

So anyhow, in the old days when I had the corporate gig, I would work all day, then come home and track down personal development and internet marketing experts, ask for interviews — and then ask some more, since you never get them all to say yes — lock down the dates, ask for bonuses to if it was a live call, then send out emails about the calls, or the podcasts, review some affiliate programs, send out more emails… yes, all around working a full time job AND some other extracurricular work as well.

Then in January I got laid off, after 3 years… the whole story is here.

At that moment, I realized I had become a full-time online marketer myself… but I had been afraid to quit the JOB, just like a lot of us are. We get hooked on that false sense of security that really isn’t so secure after all (I’m a perfect example of that!)

But I had learned the concept of “acting as if” — also known as “fake it till you make it” — a little trick that has served me well over time.

I can think of numerous times in my life when this has taken me to the next level:

>>> CONTINUE READING Faking It Until You Make It…

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Worldwide Inc. with her husband, Barry Goss. She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package.
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