Those of us who work online are told the money is in the list (our friend Marlon Sanders came up with that one) — and I get more questions about list-building than anything else — but what good is the list, or building it, if your emails don’t get delivered?

See, email deliverability kind of sucks right now… and it’s getting worse across the board.

Just try sending something to a subscriber who’s using AOL, Comcast, Bellsouth or SBCGlobal, for instance. Often they don’t even get the confirmation email with the link they need to click to become a subscriber in the first place… it’s like the emails just evaporate before they even hit the spam box, let alone the inbox.

At least with Yahoo or Hotmail the worst you’ll get is being sent to the junk box… which is still bad, but at least it’s there.

(By the way, my absolute favorite service — for features AND for deliverability — is Gmail. Yup, Google does it again!)

So the bottom line is, you can have a list of 10,000 people… but you’re lucky if 1,000 emails even get through to those subscribers’ inboxes — people who WANT to get your emails — and then of course, not all of those delivered mails get opened.

That’s why I am doing something about it, with the help of Big Jason and his unbelievably priced firesale.

(That’s him with one of his pet bunnies… and as a former bunny owner myself, who also trained my rabbits to enjoy lying upside down, I like this picture. You usually see him standing beside people showing how tall he is, but this time you’ll have to take my word for it… he’s 6’11″)

You might remember Big Jason Henderson from The Next Internet Millionaire… the one that everyone loved to hate (kinda like Piers Morgan from The Celebrity Apprentice, except less in-your-face!)

>>> CONTINUE READING The Money Is In The Deliverability…