July 2009 Archives

Easily Create Powerful, Profitable Online Content

July 2, 2009

How To Get a 4.6% Conversion

A few years ago, I interviewed a marketer named Gobala Krishnan about how he built his opt-in list.

It was his first interview… either being asked the questions, OR doing the asking.

His english wasn’t even perfect, but he knew the topic well and gave some excellent tips.

Then, just six months later, he discovered why I was interviewing him in the first place… and the power in doing interviews himself.

He had put 3 months into writing an e-book that he spent over $600 to create, and only managed to sell 10 copies in 2 years.

Yikes!

Then he asked some friends to be interviewed, and sold the resulting audio package to his existing customers, making almost $2000 in 72 hours with a 4.6% conversion rate.

That product continued to sell like crazy for the rest of the month, and people still buy it today, over two years later.

Then he interviewed one person on a topic he knew nothing about, and made $750 in 72 hours by selling just that one interview… with a 3.6% conversion.

A light-bulb went off as he realized something very important: these audio interview products were selling better than any e-books he’d created, the conversion rates were sky-high, and he was now becoming seen as a “guru” himself!

But despite any challenges he had with language or experience, Gobala understands that you need to ask the RIGHT kinds of questions to get the BEST answers… and that asking the wrong questions to the right person will get you nowhere.

In fact, it will also result in doors being closed so that you get the standard excuse from experts: “I don’t have time.”

That really just means, “I don’t have time for YOU, because you don’t know what you’re doing!”

Want to know what you’re doing, and even have experts ASKING you to interview them?

Want to churn out high-quality content that will get the same kinds of high conversions that Gobala enjoys?

I’ve got all the tools to help you do that here.

Keep Unwrapping Your Success!

Heather Vale Goss

The Unwrapper™

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Media Inc., The Life Improvement Company™, with her husband, Barry Goss.

She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package. You can connect with her on her official Facebook page or by following her on Twitter.

July 22, 2009

Big Boys Don’t Need Bags

For months, Barry has been trying to get Konan to sleep in as little as possible to keep his body cool.

First, when he was a newborn, Barry didn’t want him swaddled, even when swaddling calmed Konan down and made him stop crying. Babies feel secure when their arms can’t flail around, but it looks like their freedom is being compromised, which always bothered Barry.

Then Konan graduated to sleep bags, which are like PJs without separate leg openings, or lightweight sleeping bags with arm holes.

Or… kinda like baby Snuggies that zip up!

There have been a few times when he slept just in a onesie or jumpsuit, but for the most part he sleeps better in a bag. Hey, I don’t like sleeping without covers either, even in the summer (especially when the AC is on)… and sleep bags are like covers that babies can’t suffocate themselves under!

But Barry keeps asking for Konan to nap without his bag, and today — another sweltering 100 degree afternoon — Konan decided Daddy was right.

He wiggled his way out of his bag, and threw it on the floor (along with his pacifier, toys, rattle and anything else that happened to be in his crib — throwing stuff overboard is his favorite new game!)

The picture shows Konan holding up the bag, shortly after he took it off.

So, at least for today, the message from Konan is: I’m a 9-month-old big boy now… and big boys don’t need bags!

Keep Unwrapping The Mysteries of Life!

Heather Vale Goss

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Media Inc., The Life Improvement Company™, with her husband, Barry Goss.

She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package. You can connect with her on her official Facebook page or by following her on Twitter.

July 29, 2009

Kids’ Birthday Cake Ideas

Konan’s first birthday is in just a few months, and apparently it’s tradition for a one-year-old to eat a piece of birthday cake. I asked his pediatrician today at his 9-month check-up, and he confirmed that his kids ate cake on that first birthday too.

I think I’ll make Konan a healthy cake, since I’ve been feeding him homemade baby food instead of store-bought stuff. Maybe a nice carrot or banana cake.

And I’ve got a lot more ideas now about birthday themes, since I just wrote a bunch of articles for eHow on different kids’ birthday cake ideas:

Monkey Birthday Cake Ideas

Tigger & Pooh Birthday Cake Ideas

Webkinz Birthday Cake Ideas

Pirate Ship Birthday Cake Ideas

Luau Birthday Cake Ideas

Strawberry Shortcake Birthday Cake Ideas

I might save these ideas for future birthdays, rather than Konan’s first one, but I’ll figure it out closer to the day…

Keep Unwrapping The Mysteries of Life!

Heather Vale Goss

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Media Inc., The Life Improvement Company™, with her husband, Barry Goss.

She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package. You can connect with her on her official Facebook page or by following her on Twitter.

July 31, 2009

Tips on the BlackBerry Pearl

Alright, so I spent three years working as an Account Rep and trainer for Nokia… and when does that knowledge ever get used again?

Well, in this case I was assigned a couple of articles about the BlackBerry Pearl 8100 for eHow.

If you want to find out how to copy the contacts onto your SIM card, or change the color of the trackball, my articles will help you out:

How to Copy Contacts to the BlackBerry Pearl SIM Card

How to Change the Color of a BlackBerry Pearl

You’re right, I was never a BlackBerry rep, but I owned one… and these wireless devices are all pretty much the same, anyhow!

Keep Unwrapping The Mysteries of Life!

Heather Vale Goss

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Media Inc., The Life Improvement Company™, with her husband, Barry Goss.

She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package. You can connect with her on her official Facebook page or by following her on Twitter.
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