Business/Career

Easily Create Powerful, Profitable Online Content

July 2, 2009

How To Get a 4.6% Conversion

A few years ago, I interviewed a marketer named Gobala Krishnan about how he built his opt-in list.

It was his first interview… either being asked the questions, OR doing the asking.

His english wasn’t even perfect, but he knew the topic well and gave some excellent tips.

Then, just six months later, he discovered why I was interviewing him in the first place… and the power in doing interviews himself.

He had put 3 months into writing an e-book that he spent over $600 to create, and only managed to sell 10 copies in 2 years.

Yikes!

Then he asked some friends to be interviewed, and sold the resulting audio package to his existing customers, making almost $2000 in 72 hours with a 4.6% conversion rate.

That product continued to sell like crazy for the rest of the month, and people still buy it today, over two years later.

Then he interviewed one person on a topic he knew nothing about, and made $750 in 72 hours by selling just that one interview… with a 3.6% conversion.

A light-bulb went off as he realized something very important: these audio interview products were selling better than any e-books he’d created, the conversion rates were sky-high, and he was now becoming seen as a “guru” himself!

But despite any challenges he had with language or experience, Gobala understands that you need to ask the RIGHT kinds of questions to get the BEST answers… and that asking the wrong questions to the right person will get you nowhere.

In fact, it will also result in doors being closed so that you get the standard excuse from experts: “I don’t have time.”

That really just means, “I don’t have time for YOU, because you don’t know what you’re doing!”

Want to know what you’re doing, and even have experts ASKING you to interview them?

Want to churn out high-quality content that will get the same kinds of high conversions that Gobala enjoys?

I’ve got all the tools to help you do that here.

Keep Unwrapping Your Success!

Heather Vale Goss

The Unwrapper™

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Media Inc., The Life Improvement Company™, with her husband, Barry Goss.

She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package. You can connect with her on her official Facebook page or by following her on Twitter.

June 23, 2009

How To Bust Loose From the Business Game

If you’ve been hanging around me for a few years, you might remember when I interviewed Robert Scheinfeld, and he talked about The Human Game — the reason we’re here on this planet — in ways you had likely never heard things said before.

And then he told you how you could start “busting loose” from the Money Game.

At the time, he completely flipped around a lot of the preconceived ideas I had about manifestation and how we create our personal realities.

Well, now he’s got a new book out called “Busting Loose From The Business Game” that promises to help you achieve radical results in your business life.

See, if you’re an entrepreneur or business person, or you’ve been working in any capacity, you’ve been playing what Robert calls “The Old Business Game”.

Just like a lot of “old ways” of doing things, that’s a losing way to play.

Robert’s new book is about finally winning, by playing “The New Business Game”.

> It’s rooted in metaphysics… likely on a different level than you’ve experienced before.

> It will shift your paradigm and your beliefs about what’s possible.

> It will help you out if you’re currently struggling.

> It will guide you do better if you’re currently doing okay.

> It will allow you have more fun if you’re currently doing well.

Basically, however you’re experiencing the Business Game now will become a much better journey after you read Robert’s book.

And if you buy the book this week only, you’ll get some extra tools from Robert that will support and guide you even more as you approach this New Business Game, and start playing to win.

Get your copy of Busting Loose From the Business Game, your “Busting Loose Fast Start Toolkit”, and more by reading Robert’s message here.

Keep Unwrapping Your Success!

Heather Vale Goss

P.S. If you didn’t get your free report from us about passive income yet, you’re about to discover even more that goes way beyond what you’ve been taught before… and why the “new way” of approaching wealth building is the way to go.

This one’s about the physical, rather than the metaphysical, side of the equation.  Don’t you love how they go so well together?

Grab your copy now on the LWL Worldwide blog.

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Media Inc., The Life Improvement Company™, with her husband, Barry Goss.

She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package. You can connect with her on her official Facebook page or by following her on Twitter.

June 22, 2009

Micro-Continuity Plug-N-Play Revealed

A couple of days ago I promised I would let you know the e-commerce system we use that allows us to do Russell Brunson’s micro-continuity formula with one plug-n-play integrated system… the same one he now uses.

Barry has become an expert with this system, and has been consulting with the owner and founder on what features to integrate.

We used to cobble together a membership script from here, another membership script from there, an affiliate management script from over here, a fulfillment company from somewhere else… and it was a nightmare, because we had different databases of people (subscribers, customers, affiliates), different places to log in to manage them, and no way to have all those databases “talk” to each other.

But now we do everything, all together, with just one system.

It takes the best of aMember, Butterfly Marketing, 1ShoppingCart, and every other e-commerce system or membership script you might have looked at, and integrates them together… with no support issues because it all happens automatically.

You can:

  • Sell a digital info-product
  • Sell a physical info-product
  • Sell a physical info-product with a digital bonus they can access while waiting
  • Sell a digital info-product with a physical upsell offer
  • Make an online membership site in minutes
  • Deliver membership content all at once, or on pre-determined days
  • Have people join your membership site on different days, and only get access to what you want them to have
  • Give away a free CD or DVD, and enroll customers into your continuity program automatically
  • Offer premium podcasts that people have to pay for
  • Do one-click upsells and downsells on any product

… and much, much more!

Automatically and efficiently.

Basically, whatever you’ve seen online that you want to be able to do… you can do it with this system!

It’s the best-kept secret around.

Here’s the thing: this system isn’t about flash and hype and convincing you to get something you don’t need.

There isn’t any marketing-driven sales page with hypnotic psychological triggers.

It’s a perfect example of not judging a book by the cover… but by the content instead (once you start turning the pages, it’s sweet!)

So if you want to check out the most fully-featured, cost-effective and headache-free e-commerce system available for making money right out of the gate…

Go directly to get your account here.

Keep Unwrapping Your Success!

Heather Vale Goss

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Media Inc., The Life Improvement Company™, with her husband, Barry Goss.

She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package. You can connect with her on her official Facebook page or by following her on Twitter.

June 19, 2009

Make Money Without Selling… Free Video Shows How

About a month or so back, Barry and I watched this entire video and got some great tips to revamp certain aspects of our business.

See, with the economy the way it is, people aren’t so attracted to “buying” something anymore… but they sure do appreciate something of value for free!

So, do you think you can give away some free CDs or DVDs?

Cool!

Do you think you can make money at it?

If you’re not sure… you need to watch this video now.

But be sure to set aside some time, because it’s all content and it’s almost an hour long.

Trust me, though, it’s worth it.

You’ll also want to see Video #2 which you can get on the next page, but I’d recommend watching Video #1 first for the meat, and then Video #2 for some inspiration.

And don’t forget to look for your chance to get a free pre-loaded MP3 (seriously! It’s at the end of the report that goes with Video #2), or win a free course just by leaving a blog comment.

It’s all right here, right now.

Keep Unwrapping Your Success!

Heather Vale Goss

P.S. I know the best way for doing this whole thing easily with one integrated system — it’s the one we have, and the same system Russell himself uses — and I’ll tell you about it in a day or two.

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Media Inc., The Life Improvement Company™, with her husband, Barry Goss.

She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package. You can connect with her on her official Facebook page or by following her on Twitter.

June 9, 2009

Today We’re Unwrapping Interviewing!

iu-prodshot-crop-smallFor the past week I’ve been giving away free training to help people learn how to do high-quality interviews, and then profit from them…

And today my ultimate profit-with-interviews home study resource, Interviewing Unwrapped, is available at a special price of $100 off!

The Interviewing Unwrapped foundational physical package (shown) consists of three manuals and 7 CDs with 11 interviews on them.

And the interviews, of course, are with interviewers! ;)

Top online interviewers at that:  Harris Fellman, David Garfinkel, Willie Crawford, Martin Wales, Randy Gilbert, Harrison Klein, Lou D’Alo, Barry Goss, Shaune Clarke and Mark Joyner are interviewed by me, and then I’m interviewed by Janet Beckers.

Book 2 and 3 feature transcripts from those interviews, and Book 1 includes everything I’ve learned from over 15 years of interviewing people; the good, the bad, and the ugly, so that you don’t have to go through the same mistakes, trial and error that I did.

But that’s not all!

>>> CONTINUE READING Today We’re Unwrapping Interviewing!…

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Media Inc., The Life Improvement Company™, with her husband, Barry Goss.

She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package. You can connect with her on her official Facebook page or by following her on Twitter.

June 2, 2009

Free Training to Profit With Interviews

Today we opened up a brand new site to help people Profit With Interviews

And for a whole week I’ll be giving away free training on how to conduct quality interviews for top-notch online content.

See, lots of people tell you that you should go out and interview experts.

It allows you to:

  • Create a product quickly
  • Create a product simply
  • Make money in a niche you don’t know well
  • Drive traffic to your site
  • Establish you as an expert
  • Help you become an expert
  • And more…

But hardly anyone is telling you how to actually do the interviews.

And I don’t know of anybody who’s teaching you how to get the best content possible when you do them!

If you’ve ever heard a mediocre or poor quality interview that didn’t teach you what it promised, or was full of fluff, or came across like a script being read, then you’ll know why I’m so passionate about creating quality, revealing interviews that give the listener powerful information.

For only a week, you can find out how I do it… watch my video here for more.

Keep Unwrapping Your Success!

Heather Vale Goss

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Media Inc., The Life Improvement Company™, with her husband, Barry Goss.

She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package. You can connect with her on her official Facebook page or by following her on Twitter.

May 1, 2009

Free Video Marketing Training…

If you’ve ever wondered why so many people are using online video to do their marketing lately… it’s because it works!

People are getting 50% conversions on their opt-in pages by using video… and in fact, just adding video to an already existing landing page is increasing opt-ins or sales by two or even three times.

Jeff “Herschy” Schwerdt is a former fighter pilot and friend of video marketing guru Frank Kern‘s, who has figured out the ins and outs, ups and downs of video marketing, including the most effective length, how to get people to take action, where to host your videos, how to get them to rank on Google, and more.

He’s compiled it all into the easy-to-read Quick Video Marketing Report, which he calls the “Fastest possible way to go from ZERO to Hero…” and now he’s giving it away for free.

At first I thought it was just going to be a marketing piece — you know, just enough teasing to whet your appetite for buying something more. But I was surprised at how much information, including tools and resources, he included in the report.

Some of it reminds me of what video expert Mike Koenigs taught the contestants on The Next Internet Millionaire (as the co-host of the show, I got to sit in on all the teacher presentations)… and of course that would make sense, because Mike is also a friend and colleague of Frank’s.

But Jeff did a lot of research and mind-numbing testing and tracking on his own, so he also includes tons of stuff I’ve never seen before (and I appreciate that he did all that testing, because I don’t have the patience for it myself!)

It’s enough video marketing training to allow you to start writing scripts and creating powerful results-driven videos right away, no matter what level of experience you have (or don’t have).

He even gives you some clever ways to alter your YouTube embed code to make it work more effectively for you, and tells you what you need to do to optimize your landing pages.

If you don’t have a video camera, he might have your solution to that too… he’s giving away a brand new Flip Ultra to one lucky winner who just signs up via email, or retweets his message on Twitter. That could be one sweet tweet! ;)

You’ll also get the 6 Spokes of Social Success free traffic checklist, with a flowchart showing how to set up your traffic sources, some videos (of course!) and more.

All at no cost to you.

Grab your Quick Video Marketing tools here.

Keep Unwrapping Your Success!

Heather Vale Goss

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Media Inc., The Life Improvement Company™, with her husband, Barry Goss.

She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package. You can connect with her on her official Facebook page or by following her on Twitter.

April 30, 2009

Whether You’re Starting or Growing Your Online Business…

If You’re Starting Out

I get asked all the time what the best way to get started with an online business is.

Quite often people get jaded and confused by all the gurus and experts who they perceive as promoting different things, and different methods, without realizing that the reason they do that is because lots of different things work… for different people.

Some people will resonate with one way of doing business and making money, and some will resonate with another. If it’s not enticing to you, then it’s probably not right for you.

But one guy is consistently among the best for teaching those that are just starting out, because he uses real people that you can relate to for his case studies… actual students who were making nothing, and ended up building a viable business with very little work by following the right formula.

I’ve met him face-to-face, and interviewed him, and I know several of his former students who are now online millionaires.

So I stand behind what he does…

Read my personal recommendation of his newly revised product, and a chance for a sweet $2.95 trial, here.

If You’re Trying to Grow

Now, if you’ve already got an online business but are getting frustrated by the lack of revenue, are struggling with the concept of a marketing funnel, or just want to know the practically no-brainer secrets the big boys are using to build multi-million-dollar companies right now…

A couple of guys that Barry and I know quite well (and both of whom I’ve interviewed several times) are revealing all.

The way they do things is fascinating, and surprisingly very effective.

We really like their style, and we’re in the process of implementing what they teach ourselves.

Read Barry’s article about these innovative tactics here.

Keep Unwrapping Your Success!

Heather Vale Goss

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Media Inc., The Life Improvement Company™, with her husband, Barry Goss.

She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package. You can connect with her on her official Facebook page or by following her on Twitter.

April 20, 2009

How To Increase Website Conversions

If you already have a website but want to increase your conversions — by thousands of dollars, no less — this is one sweet little piece of software!

It’s called Exit Splash, and it makes it very compelling for undecided customers to stay on your site — and even better, to buy what you’re selling.

I’ve been playing with it for a few days, and I really like what it does. It’s kind of like multiple scripts in one, so you can just focus on your site, or add a Web 2.0 viral Twitter component, or get suggestions from your customers… your choice!

I could tell you more about what it does, but I’ll let the developer do that. What I’ll tell you is, it really works.

I’ll also tell you that the price will be going up shortly after the official launch, so if you have a site and want more sales (don’t we all!) you’ll probably want to check this out as soon as possible.

It will be launching very shortly, but if you get there before the doors open, be sure to watch the free video and get on the notification list here.

Keep Unwrapping Your Success!

Heather Vale Goss

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Media Inc., The Life Improvement Company™, with her husband, Barry Goss.

She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package. You can connect with her on her official Facebook page or by following her on Twitter.

April 10, 2009

Good Buy, My Friend

You probably know that the most successful people in the world have coaches and mentors.

One of my first mentors in internet marketing — someone that I’ve called on and looked to for guidance many times over the years (and returned the favor when he needed it, in a kind of informal mastermind arrangement) — was Harris Fellman.

Harris didn’t teach me how to interview, but he taught me how to make more money with the interviews I was doing. He taught me how to formulate my teleseminar series to get the best bang for the buck. He gave me guidance on several of my products when I was working solo. And he offered encouragement and support at every step of the way.

harrisfellmanHarris is a master at reinventing himself. Kind of like a bald Madonna… and hey, he’s the kind of guy that just needs one name, too. Mention “Harris” in any internet marketing circle and they’ll know exactly who you mean.

Now Harris is reinventing himself again with a new brand, and as a result you benefit BIG time!

I’m not going to give away what he’s planning next, but I will tell you that he’s selling off ALL his previous products for a ridiculously low fee so that he can concentrate on his new project.

That’s right, you can get a piece of Harris — and all his personas he’s ever invented up until now — for about the price of dinner for two.

That includes the product that tells YOU how to make money with a teleseminar series — the same advice he gave to me. And his product on how to follow in the footsteps of successful marketers. And some website tools he had developed that really increase people’s conversions. And his product on building recession-proof income, and all the interviews he’s ever done… and… honestly, it would take up too much space here to tell you all about it.

That’s why Harris put together an entertaining video for you instead!

It’s a farewell of sorts, but Harris says it’s not “Good Bye, Harris”… it’s just Good Buy Harris.

Obviously this is a limited time deal at this price, so you can only get it for another couple of days.

Watch Harris’s “Good Buy” video — and grab the Good Buy yourself by clicking here.

Keep Unwrapping Your Success!

Heather Vale Goss

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Media Inc., The Life Improvement Company™, with her husband, Barry Goss.

She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package. You can connect with her on her official Facebook page or by following her on Twitter.
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