Today’s episode of Online Marketing with RSS Ray has been postponed…
Join us on Wed, September 23 instead, 10:00 a.m. PST, 1:00 p.m. EST.
We’ll be talking about Creating Top Notch Interviews to Improve Your Bottom Line.
To tune in live, just point your browser to wsRadio.com and click the “Listen Live” button.
Keep Unwrapping Your Success!
Next Wednesday, August 12, I’m being interviewed by RSS Ray (well, that’s his on-air name, anyhow) on the online talk show called… Online Marketing With RSS Ray!
We’ll be talking about Creating Top Notch Interviews to Improve Your Bottom Line.
The show airs live at 1:00 pm Eastern, 10:00 am Pacific on WSRadio… just bring up the site at that time to listen in!
So again, here are the details in a nutshell:
Day: Wed. Aug. 12
Time: 1:00 pm EDT, 10:00 am PDT
Place: WSRadio.com
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A few years ago, I interviewed a marketer named Gobala Krishnan about how he built his opt-in list.
It was his first interview… either being asked the questions, OR doing the asking.
His english wasn’t even perfect, but he knew the topic well and gave some excellent tips.
Then, just six months later, he discovered why I was interviewing him in the first place… and the power in doing interviews himself.
He had put 3 months into writing an e-book that he spent over $600 to create, and only managed to sell 10 copies in 2 years.
Yikes!
Then he asked some friends to be interviewed, and sold the resulting audio package to his existing customers, making almost $2000 in 72 hours with a 4.6% conversion rate.
That product continued to sell like crazy for the rest of the month, and people still buy it today, over two years later.
Then he interviewed one person on a topic he knew nothing about, and made $750 in 72 hours by selling just that one interview… with a 3.6% conversion.
A light-bulb went off as he realized something very important: these audio interview products were selling better than any e-books he’d created, the conversion rates were sky-high, and he was now becoming seen as a “guru” himself!
But despite any challenges he had with language or experience, Gobala understands that you need to ask the RIGHT kinds of questions to get the BEST answers… and that asking the wrong questions to the right person will get you nowhere.
In fact, it will also result in doors being closed so that you get the standard excuse from experts: “I don’t have time.”
That really just means, “I don’t have time for YOU, because you don’t know what you’re doing!”
Want to know what you’re doing, and even have experts ASKING you to interview them?
Want to churn out high-quality content that will get the same kinds of high conversions that Gobala enjoys?
I’ve got all the tools to help you do that here.
Keep Unwrapping Your Success!
The Unwrapper™
For the past week I’ve been giving away free training to help people learn how to do high-quality interviews, and then profit from them…
And today my ultimate profit-with-interviews home study resource, Interviewing Unwrapped, is available at a special price of $100 off!
The Interviewing Unwrapped foundational physical package (shown) consists of three manuals and 7 CDs with 11 interviews on them.
And the interviews, of course, are with interviewers! 
Top online interviewers at that: Harris Fellman, David Garfinkel, Willie Crawford, Martin Wales, Randy Gilbert, Harrison Klein, Lou D’Alo, Barry Goss, Shaune Clarke and Mark Joyner are interviewed by me, and then I’m interviewed by Janet Beckers.
Book 2 and 3 feature transcripts from those interviews, and Book 1 includes everything I’ve learned from over 15 years of interviewing people; the good, the bad, and the ugly, so that you don’t have to go through the same mistakes, trial and error that I did.
But that’s not all!
Today we opened up a brand new site to help people Profit With Interviews…
And for a whole week I’ll be giving away free training on how to conduct quality interviews for top-notch online content.
See, lots of people tell you that you should go out and interview experts.
It allows you to:
- Create a product quickly
- Create a product simply
- Make money in a niche you don’t know well
- Drive traffic to your site
- Establish you as an expert
- Help you become an expert
- And more…
But hardly anyone is telling you how to actually do the interviews.
And I don’t know of anybody who’s teaching you how to get the best content possible when you do them!
If you’ve ever heard a mediocre or poor quality interview that didn’t teach you what it promised, or was full of fluff, or came across like a script being read, then you’ll know why I’m so passionate about creating quality, revealing interviews that give the listener powerful information.
For only a week, you can find out how I do it… watch my video here for more.
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The Canada Marketing Summit, with a mixture of top US and Canadian speakers, recently happened in beautiful Vancouver, BC (not my home town, but where my Dad’s family is from).
I know that not a lot of people are traveling for live seminars these days, with the economy the way it is, but what if I told you that you could watch the whole thing — just like you were there live — for less than $20?
That’s right, no air fares, no hotel fees, no travel time, just you and the master videos of ALL the speakers!
You’ll get to see people like Alex Mandossian, Warren Whitlock, Reed Floren, Glenn Dietzel, Trevor “Toe Cracker” Crook, Ken McArthur, Dr. Mike Woo Ming, Randy Charach, and the seminar co-founder Jeff Mills… as well as a bunch more that I didn’t have room to list here!
But this $20 replay special ENDS this Friday, which means you only have a couple of days to take advantage.
I’ve seen some of the videos, and I can tell you, it’s worth every penny… all 1,995 of them!
Get the Canada Marketing Summit videos here.
If you want to see the list of speakers and topics, they’re also listed on that page… also be sure to watch Jeff’s video, then click on the big button that says: “I want to view the CMS Replays“.
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I’ve been asked these things a few times lately, so I thought I’d lay it all out for people to make an intelligent choice.
And before you jump to conclusions about what this article is about based on the title… it’s NOT about guests paying interviewers to be featured in an interview, and it’s NOT about interviewers paying guests to share their content. Interviews are a win-win scenario and I’ve never paid a guest, nor would I recommend it.
This article, however, is about something completely different…
I am known as an interviewer; I’ve created my own products with interviews, I’ve co-created products with interviews, I’ve taught people how to interview, I’ve written about how to interview, I’ve spoken about how to interview, and I’ve done interviews for other people as a hired freelancer.
I’ve done interviews for TV, for radio, for magazine articles, and for the internet.
It’s probably safe to say I’ve paid my dues, I’ve learned a heck of a lot along the way, and I deliver the goods.
I don’t say this to brag… I say it to show my passion for the craft, and to set the stage for what I’m going to talk about here…
Did you ever want to create a product but didn’t know how?
Did you think about interviewing some experts… but again, didn’t know how?
I’m teaching my interviewing secrets in Ross Goldberg’s Masters Seminar, and you can attend from the comfort of your own home… for less than $20!
You’ll also hear from Tellman Knudson, Jeff Walker, Willie Crawford, Michael Cheney, Stephanie Frank, Felicia Slattery, Anik Singal, Harris Fellman, Jeff Wellman, Mike Morgan, Maria Andros, and more!
Yup… all of us, in a week-long online “virtual seminar”, for less than $20!
If you’ve never attended a live seminar because they cost too much… this is the perfect solution!
All these quality teachers can’t be found at this price, and this convenience, anywhere else!
Hope to see you there!
Reserve your ticket now by clicking here.
Keep Unwrapping Your Online Success!
For the past few weeks, I’ve been reading some books with some pretty harsh titles.
But hey, Barry and I love that… sometimes people just don’t need to be told how powerful and perfect they are, because it just lets them settle into a comfort zone.
In order to achieve the most they can, sometimes people need to be told, “Here’s how you messed up… and here’s how to fix it!”
So I’ve been reading Larry Winget’s books that he sent us in preparation of our upcoming interview:
- Shut Up, Stop Whining And Get A Life: A Kick-Butt Approach to a Better Life
- It’s Called Work For A Reason: Your Success Is Your Own Damn Fault
- You’re Broke Because You Want To Be: How to Stop Getting By and Start Getting Ahead
- People Are Idiots And I Can Prove It: The 10 Ways You Are Sabotaging Yourself and How You Can Overcome Them.
I met Larry on Facebook, and asked him for an interview… he said yes, and we’re doing it on January 15th.
A few years ago, I used MySpace to book interviews with people that I couldn’t contact by email. But MySpace has run its course of effectiveness for that lately.
People I know are even shutting down their MySpace accounts because of all the spam (I’m keeping mine up, because it’s still a source of backlinks from an authority site… but I almost never log in anymore).
Next I’ll be using Twitter to set up interviews, since it’s fast and interactive. Yes, the social media landscape keeps changing, and I have to change my tactics to go along with it.
But back to Larry Winget… they call him the Pitbull of Personal Development for a reason, and we’re looking forward to taking on those teeth!
To find out more about the interview, and sign up to be part of the free live audience, check out our LWL blog post about Larry.
Keep Unwrapping The Mysteries of Life!
We always hear about people who are big successes on the internet. But quite often we forget that they were once nobodies, they were once failing, they were once having a hard time making ends meet.
(Yes, believe it or not, every huge success story is riddled with failures along the way. It’s what makes the success sweeter, and the journey worthwhile.)
Janet Beckers is one such person.
You may think she just came out of the woodwork a year ago, but there was a lot of preparation that got her to that point.
And it wasn’t just hands-on work… she did a lot of inner work too, bringing together physical and metaphysical techniques to create true, well-rounded success.
Amazingly, once she made the decision to finally do what works, it only took 6 weeks to get the site launched and another 6 weeks to match the income she had made in the previous year.
Yes… 6 weeks, and she made as much as her whole previous annual income!
I decided to sit down with Janet and discuss her journey to success — what worked, what didn’t work, what led to her breakthrough — and how she’s now sharing what she learned with others to fulfill her passion of helping people become online successes themselves.
So why not you?
Why can’t you be next?
Well, there’s definitely no reason why you can’t be… and you can find out more in this 36-minute interview.
First, listen to the interview here:
Keep Unwrapping Your Success!
