August 16, 2009

Healthy Coffee Without the MLM

I’ve just been sitting here drinking a cup of “healthy” Ganoderma Coffee. You’ve probably heard a lot of hype lately around this lately, and maybe even been courted to join an MLM program to get it.

Hey, there’s nothing wrong with the MLM model — I’ve never been actively involved in it, but I’ve been along for the ride with Barry, who has quite a bit of experience. The problem I see with it is that it can be a hollow business model if you don’t have both consumers and biz opp seekers in your downline… and the latter need to be both, but they are purchasing the product for the biz opp, not necessarily because they love the product.

Of course the products, to support the business model, are high-priced. That doesn’t make them bad products… but the best always become available through other means eventually. Just check your health food store for all the noni, goji, açai, and so forth.

For myself, I’d rather save money on the products, buy what I want when I want, and if I choose to promote something through referral marketing… let my customers do the same thing.

See, “referral marketing” can be network marketing, or it can be affiliate marketing. The first costs you money and has minimums to buy, the second costs you nothing unless you choose to buy…

And the products — the ultimate litmus test — are often just as good either way…

Click HERE To Continue > > >

Permalink • Print • 1 Comment

August 12, 2009

Interview on Interviewing Postponed

Today’s episode of Online Marketing with RSS Ray has been postponed…

Join us on Wed, September 23 instead, 10:00 a.m. PST, 1:00 p.m. EST.

We’ll be talking about Creating Top Notch Interviews to Improve Your Bottom Line.

To tune in live, just point your browser to wsRadio.com and click the “Listen Live” button.

Keep Unwrapping Your Success!

Permalink • Print • Comment

August 7, 2009

Listen to Me Live Next Week…

Next Wednesday, August 12, I’m being interviewed by RSS Ray (well, that’s his on-air name, anyhow) on the online talk show called… Online Marketing With RSS Ray!

We’ll be talking about Creating Top Notch Interviews to Improve Your Bottom Line.

The show airs live at 1:00 pm Eastern, 10:00 am Pacific on WSRadio… just bring up the site at that time to listen in!

So again, here are the details in a nutshell:

Day: Wed. Aug. 12

Time: 1:00 pm EDT, 10:00 am PDT

Place: WSRadio.com

Keep Unwrapping Your Success!

Heather Vale Goss

Permalink • Print • Comment

August 3, 2009

Business Outside the Box… or Book

This is something I didn’t even think about until I started researching this article assignment… but building an online business isn’t the only way to sell products and services in this economy. People are making good money creating books of memories for others.

It’s not really leveraging your time, but it is possible to charge a pretty penny for these services. And if you’re gonna trade time for money, you might as well make some good money!

My article is on eHow to get you started:

How to Start Your Own Scrapbook Business

Keep Unwrapping the Mysteries of Life!

Permalink • Print • Comment

July 2, 2009

How To Get a 4.6% Conversion

A few years ago, I interviewed a marketer named Gobala Krishnan about how he built his opt-in list.

It was his first interview… either being asked the questions, OR doing the asking.

His english wasn’t even perfect, but he knew the topic well and gave some excellent tips.

Then, just six months later, he discovered why I was interviewing him in the first place… and the power in doing interviews himself.

He had put 3 months into writing an e-book that he spent over $600 to create, and only managed to sell 10 copies in 2 years.

Yikes!

Then he asked some friends to be interviewed, and sold the resulting audio package to his existing customers, making almost $2000 in 72 hours with a 4.6% conversion rate.

That product continued to sell like crazy for the rest of the month, and people still buy it today, over two years later.

Then he interviewed one person on a topic he knew nothing about, and made $750 in 72 hours by selling just that one interview… with a 3.6% conversion.

A light-bulb went off as he realized something very important: these audio interview products were selling better than any e-books he’d created, the conversion rates were sky-high, and he was now becoming seen as a “guru” himself!

But despite any challenges he had with language or experience, Gobala understands that you need to ask the RIGHT kinds of questions to get the BEST answers… and that asking the wrong questions to the right person will get you nowhere.

In fact, it will also result in doors being closed so that you get the standard excuse from experts: “I don’t have time.”

That really just means, “I don’t have time for YOU, because you don’t know what you’re doing!”

Want to know what you’re doing, and even have experts ASKING you to interview them?

Want to churn out high-quality content that will get the same kinds of high conversions that Gobala enjoys?

I’ve got all the tools to help you do that here.

Keep Unwrapping Your Success!

Heather Vale Goss

The Unwrapper™

Permalink • Print • Comment

June 22, 2009

Micro-Continuity Plug-N-Play Revealed

A couple of days ago I promised I would let you know the e-commerce system we use that allows us to do Russell Brunson’s micro-continuity formula with one plug-n-play integrated system… the same one he now uses.

Barry has become an expert with this system, and has been consulting with the owner and founder on what features to integrate.

We used to cobble together a membership script from here, another membership script from there, an affiliate management script from over here, a fulfillment company from somewhere else… and it was a nightmare, because we had different databases of people (subscribers, customers, affiliates), different places to log in to manage them, and no way to have all those databases “talk” to each other.

But now we do everything, all together, with just one system.

It takes the best of aMember, Butterfly Marketing, 1ShoppingCart, and every other e-commerce system or membership script you might have looked at, and integrates them together… with no support issues because it all happens automatically.

You can:

  • Sell a digital info-product
  • Sell a physical info-product
  • Sell a physical info-product with a digital bonus they can access while waiting
  • Sell a digital info-product with a physical upsell offer
  • Make an online membership site in minutes
  • Deliver membership content all at once, or on pre-determined days
  • Have people join your membership site on different days, and only get access to what you want them to have
  • Give away a free CD or DVD, and enroll customers into your continuity program automatically
  • Offer premium podcasts that people have to pay for
  • Do one-click upsells and downsells on any product

… and much, much more!

Automatically and efficiently.

Basically, whatever you’ve seen online that you want to be able to do… you can do it with this system!

It’s the best-kept secret around.

Here’s the thing: this system isn’t about flash and hype and convincing you to get something you don’t need.

There isn’t any marketing-driven sales page with hypnotic psychological triggers.

It’s a perfect example of not judging a book by the cover… but by the content instead (once you start turning the pages, it’s sweet!)

So if you want to check out the most fully-featured, cost-effective and headache-free e-commerce system available for making money right out of the gate…

Go directly to get your account here.

Keep Unwrapping Your Success!

Heather Vale Goss

Permalink • Print • Comment

June 19, 2009

Make Money Without Selling… Free Video Shows How

About a month or so back, Barry and I watched this entire video and got some great tips to revamp certain aspects of our business.

See, with the economy the way it is, people aren’t so attracted to “buying” something anymore… but they sure do appreciate something of value for free!

So, do you think you can give away some free CDs or DVDs?

Cool!

Do you think you can make money at it?

If you’re not sure… you need to watch this video now.

But be sure to set aside some time, because it’s all content and it’s almost an hour long.

Trust me, though, it’s worth it.

You’ll also want to see Video #2 which you can get on the next page, but I’d recommend watching Video #1 first for the meat, and then Video #2 for some inspiration.

And don’t forget to look for your chance to get a free pre-loaded MP3 (seriously! It’s at the end of the report that goes with Video #2), or win a free course just by leaving a blog comment.

It’s all right here, right now.

Keep Unwrapping Your Success!

Heather Vale Goss

P.S. I know the best way for doing this whole thing easily with one integrated system — it’s the one we have, and the same system Russell himself uses — and I’ll tell you about it in a day or two.

Permalink • Print • Comment

June 9, 2009

Today We’re Unwrapping Interviewing!

iu-prodshot-crop-smallFor the past week I’ve been giving away free training to help people learn how to do high-quality interviews, and then profit from them…

And today my ultimate profit-with-interviews home study resource, Interviewing Unwrapped, is available at a special price of $100 off!

The Interviewing Unwrapped foundational physical package (shown) consists of three manuals and 7 CDs with 11 interviews on them.

And the interviews, of course, are with interviewers! ;)

Top online interviewers at that:  Harris Fellman, David Garfinkel, Willie Crawford, Martin Wales, Randy Gilbert, Harrison Klein, Lou D’Alo, Barry Goss, Shaune Clarke and Mark Joyner are interviewed by me, and then I’m interviewed by Janet Beckers.

Book 2 and 3 feature transcripts from those interviews, and Book 1 includes everything I’ve learned from over 15 years of interviewing people; the good, the bad, and the ugly, so that you don’t have to go through the same mistakes, trial and error that I did.

But that’s not all!

Click HERE To Continue > > >

Permalink • Print • Comment

June 2, 2009

Free Training to Profit With Interviews

Today we opened up a brand new site to help people Profit With Interviews

And for a whole week I’ll be giving away free training on how to conduct quality interviews for top-notch online content.

See, lots of people tell you that you should go out and interview experts.

It allows you to:

  • Create a product quickly
  • Create a product simply
  • Make money in a niche you don’t know well
  • Drive traffic to your site
  • Establish you as an expert
  • Help you become an expert
  • And more…

But hardly anyone is telling you how to actually do the interviews.

And I don’t know of anybody who’s teaching you how to get the best content possible when you do them!

If you’ve ever heard a mediocre or poor quality interview that didn’t teach you what it promised, or was full of fluff, or came across like a script being read, then you’ll know why I’m so passionate about creating quality, revealing interviews that give the listener powerful information.

For only a week, you can find out how I do it… watch my video here for more.

Keep Unwrapping Your Success!

Heather Vale Goss

Permalink • Print • 1 Comment

May 1, 2009

Free Video Marketing Training…

If you’ve ever wondered why so many people are using online video to do their marketing lately… it’s because it works!

People are getting 50% conversions on their opt-in pages by using video… and in fact, just adding video to an already existing landing page is increasing opt-ins or sales by two or even three times.

Jeff “Herschy” Schwerdt is a former fighter pilot and friend of video marketing guru Frank Kern’s, who has figured out the ins and outs, ups and downs of video marketing, including the most effective length, how to get people to take action, where to host your videos, how to get them to rank on Google, and more.

He’s compiled it all into the easy-to-read Quick Video Marketing Report, which he calls the “Fastest possible way to go from ZERO to Hero…” and now he’s giving it away for free.

At first I thought it was just going to be a marketing piece — you know, just enough teasing to whet your appetite for buying something more. But I was surprised at how much information, including tools and resources, he included in the report.

Some of it reminds me of what video expert Mike Koenigs taught the contestants on The Next Internet Millionaire (as the co-host of the show, I got to sit in on all the teacher presentations)… and of course that would make sense, because Mike is also a friend and colleague of Frank’s.

But Jeff did a lot of research and mind-numbing testing and tracking on his own, so he also includes tons of stuff I’ve never seen before (and I appreciate that he did all that testing, because I don’t have the patience for it myself!)

It’s enough video marketing training to allow you to start writing scripts and creating powerful results-driven videos right away, no matter what level of experience you have (or don’t have).

He even gives you some clever ways to alter your YouTube embed code to make it work more effectively for you, and tells you what you need to do to optimize your landing pages.

If you don’t have a video camera, he might have your solution to that too… he’s giving away a brand new Flip Ultra to one lucky winner who just signs up via email, or retweets his message on Twitter. That could be one sweet tweet! ;)

You’ll also get the 6 Spokes of Social Success free traffic checklist, with a flowchart showing how to set up your traffic sources, some videos (of course!) and more.

All at no cost to you.

Grab your Quick Video Marketing tools here.

Keep Unwrapping Your Success!

Heather Vale Goss

Permalink • Print • 2 Comments
Made with WordPress and an easy to customize WordPress theme • Electric Kubrick skin by Denis de Bernardy