August 16, 2009
Healthy Coffee Without the MLM
I’ve just been sitting here drinking a cup of “healthy” Ganoderma Coffee. You’ve probably heard a lot of hype lately around this lately, and maybe even been courted to join an MLM program to get it.
Hey, there’s nothing wrong with the MLM model — I’ve never been actively involved in it, but I’ve been along for the ride with Barry, who has quite a bit of experience. The problem I see with it is that it can be a hollow business model if you don’t have both consumers and biz opp seekers in your downline… and the latter need to be both, but they are purchasing the product for the biz opp, not necessarily because they love the product.
Of course the products, to support the business model, are high-priced. That doesn’t make them bad products… but the best always become available through other means eventually. Just check your health food store for all the noni, goji, açai, and so forth.
For myself, I’d rather save money on the products, buy what I want when I want, and if I choose to promote something through referral marketing… let my customers do the same thing.
See, “referral marketing” can be network marketing, or it can be affiliate marketing. The first costs you money and has minimums to buy, the second costs you nothing unless you choose to buy…
And the products — the ultimate litmus test — are often just as good either way…

For the past week I’ve been giving away free training to help people learn how to do high-quality interviews, and then profit from them…





