February 18, 2009

How Sexy Is Your Back End?

This morning Ben Mack and I had a conversation on Twitter about book marketing… it started with him saying, “A book without a reader is like sex without an orgasm,” and me replying that, “No, a book without a reader is like pleasuring yourself (just like musicians or artists who create just “for themselves”).”

After a few back-and-forths and some other associates getting involved in the exchange, he mentioned that when marketing  a book, “having a sexy backend helps motivate affiliates.”

I said, “LOL… tell me more about the sexy backends!”

And here’s the presentation he made in response… so how sexy is YOUR back end?

Keep Unwrapping Your Success!

Heather Vale Goss

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