{"id":131,"date":"2008-03-28T10:19:18","date_gmt":"2008-03-28T18:19:18","guid":{"rendered":"http:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/"},"modified":"2023-04-17T16:13:07","modified_gmt":"2023-04-18T00:13:07","slug":"the-money-is-in-the-deliverability","status":"publish","type":"post","link":"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/","title":{"rendered":"The Money Is In The Deliverability"},"content":{"rendered":"<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/&amp;layout=standard&amp;show_faces=1&amp;width=450&amp;action=like&amp;colorscheme=light&amp;font=\" scrolling=\"no\" frameborder=\"0\" style=\"border:none; overflow:hidden; width:450px; height:25px\"><\/iframe><iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fheathervale.com%2Fblog%2F2008%2F03%2F28%2Fthe-money-is-in-the-deliverability%2F&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light&amp;height=80\" scrolling=\"no\" frameborder=\"0\" style=\"border:none; overflow:hidden; width:450px; height:80px;\" allowTransparency=\"true\"><\/iframe><p>Those of us who work online are told the money is in the list (our friend <strong>Marlon Sanders<\/strong> came up with that one) &#8212; and I get more questions about list-building than anything else &#8212; but what good is the list, or building it, if your emails don&#8217;t get delivered?<\/p>\n<p>See, email deliverability kind of sucks right now&#8230; and it&#8217;s getting worse across the board.<\/p>\n<p>Just try sending something to a subscriber who&#8217;s using AOL, Comcast, Bellsouth or SBCGlobal, for instance.  Often they don&#8217;t even get the confirmation email with the link they need to click to become a subscriber in the first place&#8230; it&#8217;s like the emails just evaporate before they even hit the spam box, let alone the inbox.<\/p>\n<p>At least with Yahoo or Hotmail the worst you&#8217;ll get is being sent to the junk box&#8230; which is still bad, but at least it&#8217;s there.<\/p>\n<p>(By the way, my absolute favorite service &#8212; for features AND for deliverability &#8212; is Gmail.  Yup, Google does it again!)<\/p>\n<p>So the bottom line is, you can have a list of 10,000 people&#8230; but you&#8217;re lucky if 1,000 emails even get through to those subscribers&#8217; inboxes &#8212; people who WANT to get your emails &#8212; and then of course, not all of those delivered mails get opened.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/heathervale.com\/images\/pigglywigglyandjason1_small.jpg\" title=\"Big Jason and bunny\" alt=\"Big Jason and bunny\" align=\"left\" height=\"199\" width=\"113\" \/> That&#8217;s why I am doing something about it, with the help of <a href=\"http:\/\/lwlworldwide.net\/bigfiresale\" target=\"_blank\" rel=\"noopener\">Big Jason and his unbelievably priced firesale<\/a>.<\/p>\n<p>(That&#8217;s him with one of his pet bunnies&#8230; and as a former bunny owner myself, who also trained my rabbits to enjoy lying upside down, I like this picture.  You usually see him standing beside people showing how tall he is, but this time you&#8217;ll have to take my word for it&#8230; he&#8217;s 6&#8217;11&#8221;)<\/p>\n<p>You might remember <strong>Big Jason Henderson<\/strong> from <em><strong>The Next Internet Millionaire<\/strong><\/em>&#8230; the one that everyone loved to hate (kinda like <strong>Piers Morgan<\/strong> from <em><strong>The Celebrity Apprentic<\/strong><strong>e<\/strong><\/em>, except less in-your-face!) \ud83d\ude09<\/p>\n<p><!--more-->But think what you may about Jason, he&#8217;s the absolute most knowledgeable marketer I know about email deliverability.<\/p>\n<p>He&#8217;s the only one who attends MarketingSherpa&#8217;s annual Email Summit, and really stays up to date on this stuff.<\/p>\n<p>Plus he&#8217;s a certified email marketing professional by MarketingExperiments and has been doing email marketing since 1996 (yeah&#8230; when most people were just starting to figure out what the internet was all about).<\/p>\n<p>I&#8217;m helping both you and Big Jason out by sharing this.<\/p>\n<p>He has some family problems, and needs to do something quick.<\/p>\n<p>I&#8217;m not taking a commission if you use his <a href=\"http:\/\/lwlworldwide.net\/bigfiresale\" target=\"_blank\" rel=\"noopener\">proven Better Email Deliverability package<\/a>.<\/p>\n<p>You won&#8217;t believe the price either, but you <a href=\"http:\/\/lwlworldwide.net\/bigfiresale\" target=\"_blank\" rel=\"noopener\">need to go check it out now<\/a> (that&#8217;s why they call it a firesale&#8230; it&#8217;s urgent!)<a href=\"http:\/\/lwlworldwide.net\/bigfiresale\" target=\"_blank\" rel=\"noopener\"><\/a><\/p>\n<p>I&#8217;m taking his course and using his tools as well.  We&#8217;ve been looking for solutions to these issues, because we get so many complaints from people that they&#8217;re NOT receiving our emails, it&#8217;s disheartening.<\/p>\n<p>And so far, I&#8217;m really impressed!<\/p>\n<p><a href=\"http:\/\/lwlworldwide.net\/bigfiresale\" target=\"_blank\" rel=\"noopener\"><\/a>These are the tools and knowledge that can grown your online business beyond belief&#8230; and you get a potential return of hundreds of thousands for just a few bucks.<\/p>\n<p>Not to mention, you get to help out someone who&#8217;s really in a bind.<\/p>\n<p><strong>Keep Unwrapping your Success!<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/heathervale.com\/images\/heather_sig.jpg\" title=\"Heather Vale\" alt=\"Heather Vale\" height=\"31\" width=\"185\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Those of us who work online are told the money is in the list (our friend Marlon Sanders came up with that one) &#8212; and I get more questions about list-building than anything else &#8212; but what good is the list, or building it, if your emails don&#8217;t get delivered? See, email deliverability kind of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[16],"tags":[],"class_list":["post-131","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-business-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Money Is In The Deliverability - Heather Vale Unwrapped<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Money Is In The Deliverability - Heather Vale Unwrapped\" \/>\n<meta property=\"og:description\" content=\"Those of us who work online are told the money is in the list (our friend Marlon Sanders came up with that one) &#8212; and I get more questions about list-building than anything else &#8212; but what good is the list, or building it, if your emails don&#8217;t get delivered? See, email deliverability kind of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/\" \/>\n<meta property=\"og:site_name\" content=\"Heather Vale Unwrapped\" \/>\n<meta property=\"article:published_time\" content=\"2008-03-28T18:19:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T00:13:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/heathervale.com\/images\/pigglywigglyandjason1_small.jpg\" \/>\n<meta name=\"author\" content=\"Heather Vale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heather Vale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/\"},\"author\":{\"name\":\"Heather Vale\",\"@id\":\"https:\/\/heathervale.com\/blog\/#\/schema\/person\/0eb8818ec9c25f38ea391ec069b0463a\"},\"headline\":\"The Money Is In The Deliverability\",\"datePublished\":\"2008-03-28T18:19:18+00:00\",\"dateModified\":\"2023-04-18T00:13:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/\"},\"wordCount\":539,\"image\":{\"@id\":\"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/heathervale.com\/images\/pigglywigglyandjason1_small.jpg\",\"articleSection\":[\"Internet Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/\",\"url\":\"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/\",\"name\":\"The Money Is In The Deliverability - Heather Vale Unwrapped\",\"isPartOf\":{\"@id\":\"https:\/\/heathervale.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/heathervale.com\/images\/pigglywigglyandjason1_small.jpg\",\"datePublished\":\"2008-03-28T18:19:18+00:00\",\"dateModified\":\"2023-04-18T00:13:07+00:00\",\"author\":{\"@id\":\"https:\/\/heathervale.com\/blog\/#\/schema\/person\/0eb8818ec9c25f38ea391ec069b0463a\"},\"breadcrumb\":{\"@id\":\"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/#primaryimage\",\"url\":\"http:\/\/heathervale.com\/images\/pigglywigglyandjason1_small.jpg\",\"contentUrl\":\"http:\/\/heathervale.com\/images\/pigglywigglyandjason1_small.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/heathervale.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Money Is In The Deliverability\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/heathervale.com\/blog\/#website\",\"url\":\"https:\/\/heathervale.com\/blog\/\",\"name\":\"Heather Vale Unwrapped\",\"description\":\"Unwrapping the Mysteries of Life!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/heathervale.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/heathervale.com\/blog\/#\/schema\/person\/0eb8818ec9c25f38ea391ec069b0463a\",\"name\":\"Heather Vale\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/heathervale.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4b3e62511c91d4f6b66591c43dc2ff4e?s=96&d=wavatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4b3e62511c91d4f6b66591c43dc2ff4e?s=96&d=wavatar&r=g\",\"caption\":\"Heather Vale\"},\"description\":\"Heather Vale is a former broadcast journalist who began interviewing on the internet for the first time in 1998 and for the second time in 2005. She now conducts interviews for herself, for LWL Worldwide, and for freelance clients; she is known as \u201cThe Internet Interviewer\u201d for her domination of the niche, and as \u201cThe Unwrapper\u201d for her interviewing style.\",\"sameAs\":[\"http:\/\/heathervale.com\"],\"url\":\"https:\/\/heathervale.com\/blog\/author\/heatherv\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Money Is In The Deliverability - Heather Vale Unwrapped","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/","og_locale":"en_US","og_type":"article","og_title":"The Money Is In The Deliverability - Heather Vale Unwrapped","og_description":"Those of us who work online are told the money is in the list (our friend Marlon Sanders came up with that one) &#8212; and I get more questions about list-building than anything else &#8212; but what good is the list, or building it, if your emails don&#8217;t get delivered? See, email deliverability kind of [&hellip;]","og_url":"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/","og_site_name":"Heather Vale Unwrapped","article_published_time":"2008-03-28T18:19:18+00:00","article_modified_time":"2023-04-18T00:13:07+00:00","og_image":[{"url":"http:\/\/heathervale.com\/images\/pigglywigglyandjason1_small.jpg","type":"","width":"","height":""}],"author":"Heather Vale","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Heather Vale","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/#article","isPartOf":{"@id":"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/"},"author":{"name":"Heather Vale","@id":"https:\/\/heathervale.com\/blog\/#\/schema\/person\/0eb8818ec9c25f38ea391ec069b0463a"},"headline":"The Money Is In The Deliverability","datePublished":"2008-03-28T18:19:18+00:00","dateModified":"2023-04-18T00:13:07+00:00","mainEntityOfPage":{"@id":"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/"},"wordCount":539,"image":{"@id":"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/#primaryimage"},"thumbnailUrl":"http:\/\/heathervale.com\/images\/pigglywigglyandjason1_small.jpg","articleSection":["Internet Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/","url":"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/","name":"The Money Is In The Deliverability - Heather Vale Unwrapped","isPartOf":{"@id":"https:\/\/heathervale.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/#primaryimage"},"image":{"@id":"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/#primaryimage"},"thumbnailUrl":"http:\/\/heathervale.com\/images\/pigglywigglyandjason1_small.jpg","datePublished":"2008-03-28T18:19:18+00:00","dateModified":"2023-04-18T00:13:07+00:00","author":{"@id":"https:\/\/heathervale.com\/blog\/#\/schema\/person\/0eb8818ec9c25f38ea391ec069b0463a"},"breadcrumb":{"@id":"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/#primaryimage","url":"http:\/\/heathervale.com\/images\/pigglywigglyandjason1_small.jpg","contentUrl":"http:\/\/heathervale.com\/images\/pigglywigglyandjason1_small.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/heathervale.com\/blog\/2008\/03\/28\/the-money-is-in-the-deliverability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/heathervale.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Money Is In The Deliverability"}]},{"@type":"WebSite","@id":"https:\/\/heathervale.com\/blog\/#website","url":"https:\/\/heathervale.com\/blog\/","name":"Heather Vale Unwrapped","description":"Unwrapping the Mysteries of Life!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/heathervale.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/heathervale.com\/blog\/#\/schema\/person\/0eb8818ec9c25f38ea391ec069b0463a","name":"Heather Vale","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/heathervale.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4b3e62511c91d4f6b66591c43dc2ff4e?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4b3e62511c91d4f6b66591c43dc2ff4e?s=96&d=wavatar&r=g","caption":"Heather Vale"},"description":"Heather Vale is a former broadcast journalist who began interviewing on the internet for the first time in 1998 and for the second time in 2005. She now conducts interviews for herself, for LWL Worldwide, and for freelance clients; she is known as \u201cThe Internet Interviewer\u201d for her domination of the niche, and as \u201cThe Unwrapper\u201d for her interviewing style.","sameAs":["http:\/\/heathervale.com"],"url":"https:\/\/heathervale.com\/blog\/author\/heatherv\/"}]}},"_links":{"self":[{"href":"https:\/\/heathervale.com\/blog\/wp-json\/wp\/v2\/posts\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heathervale.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heathervale.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heathervale.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heathervale.com\/blog\/wp-json\/wp\/v2\/comments?post=131"}],"version-history":[{"count":1,"href":"https:\/\/heathervale.com\/blog\/wp-json\/wp\/v2\/posts\/131\/revisions"}],"predecessor-version":[{"id":5215,"href":"https:\/\/heathervale.com\/blog\/wp-json\/wp\/v2\/posts\/131\/revisions\/5215"}],"wp:attachment":[{"href":"https:\/\/heathervale.com\/blog\/wp-json\/wp\/v2\/media?parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heathervale.com\/blog\/wp-json\/wp\/v2\/categories?post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heathervale.com\/blog\/wp-json\/wp\/v2\/tags?post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}