{"id":1803,"date":"2011-11-01T14:03:47","date_gmt":"2011-11-01T22:03:47","guid":{"rendered":"http:\/\/heathervale.com\/blog\/?p=1803"},"modified":"2023-04-17T16:11:59","modified_gmt":"2023-04-18T00:11:59","slug":"dancing-with-the-cars","status":"publish","type":"post","link":"https:\/\/heathervale.com\/blog\/2011\/11\/01\/dancing-with-the-cars\/","title":{"rendered":"Dancing with the Cars"},"content":{"rendered":"<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https:\/\/heathervale.com\/blog\/2011\/11\/01\/dancing-with-the-cars\/&amp;layout=standard&amp;show_faces=1&amp;width=450&amp;action=like&amp;colorscheme=light&amp;font=\" scrolling=\"no\" frameborder=\"0\" style=\"border:none; overflow:hidden; width:450px; height:25px\"><\/iframe><iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fheathervale.com%2Fblog%2F2011%2F11%2F01%2Fdancing-with-the-cars%2F&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light&amp;height=80\" scrolling=\"no\" frameborder=\"0\" style=\"border:none; overflow:hidden; width:450px; height:80px;\" allowTransparency=\"true\"><\/iframe><p>This afternoon, while driving along the main drag in town, I saw a hilarious sight; let&#8217;s call it a battle of the fast food mascots.<\/p>\n<p>Three out of four corners were occupied by dancing food &#8212; a dancing Pita Pit pita on one corner, a dancing Quizno&#8217;s drink on another, and a dancing Yogurt Hut cup of frozen yogurt, complete with a cherry on his head, on the third.<\/p>\n<p>All of them were trying desperately to attract attention to their respective joints, just off the main strip.<\/p>\n<p>I didn&#8217;t see any cars turning off their usual routes because of the dancing mascots&#8230; and I wondered how effective it was.<\/p>\n<p><!--more-->Is it meant to inspire people to take immediate action&#8230; or simply to place a new awareness in their minds, for the next time they&#8217;re craving a pita or yogurt treat?<\/p>\n<p>I&#8217;d be very curious about the return on investment.<\/p>\n<p>One thing I noticed about them is that the yogurt cup had the best dance moves of the trio.<\/p>\n<p>But more so, it reminded me of one of Barry&#8217;s treasured old books that I read over the weekend, called <a href=\"http:\/\/www.amazon.com\/Rich-Mans-Secret-Amazing-Formula\/dp\/1567185800\" target=\"_blank\" rel=\"noopener\">A Rich Man&#8217;s Secret<\/a> by Ken Roberts. It was partially set in this same town, or a fictional version of it, which made this even more intriguing.<\/p>\n<p>In it, the titular Rich Man tells a story about how codfish lay a million eggs and do nothing, while chickens lay a single egg and cackle up a storm &#8212; illustrating that it pays to advertise.<\/p>\n<p>The depth and main point of the book is a lot more profound than just that little gem, and related to core personal development changes rather than business or marketing. It changed how I look at the world, just as it did Barry when he read it almost 15 years ago.<\/p>\n<p>But back to the mascots, dancing alongside the cars.<\/p>\n<p>Is it marketing genius&#8230; aimless nonsense&#8230; or just plain old fun?<\/p>\n<p>If you have any experience with this type of guerrilla marketing, I&#8217;d love to hear it in the comments below.<\/p>\n<p><strong>Keep Unwrapping your Success!<\/strong><\/p>\n<p><em> <\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Heather Vale Goss\" src=\"http:\/\/heathervale.com\/images\/sigHVG_2.1_blue.gif\" alt=\"\" width=\"205\" height=\"35\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This afternoon, while driving along the main drag in town, I saw a hilarious sight; let&#8217;s call it a battle of the fast food mascots. Three out of four corners were occupied by dancing food &#8212; a dancing Pita Pit pita on one corner, a dancing Quizno&#8217;s drink on another, and a dancing Yogurt Hut [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[21,16,22],"tags":[829,824,828,822,826,825,823,827],"class_list":["post-1803","post","type-post","status-publish","format-standard","hentry","category-business-career","category-internet-marketing-business-career","category-spirituality-life","tag-a-rich-mans-secret","tag-fast-food","tag-ken-roberts","tag-mascot","tag-pita-pit","tag-quiznos","tag-restaurant","tag-yogurt-hut"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dancing with the Cars - Heather Vale Unwrapped<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/heathervale.com\/blog\/2011\/11\/01\/dancing-with-the-cars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dancing with the Cars - Heather Vale Unwrapped\" \/>\n<meta property=\"og:description\" content=\"This afternoon, while driving along the main drag in town, I saw a hilarious sight; let&#8217;s call it a battle of the fast food mascots. 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