{"id":377,"date":"2009-02-18T12:04:10","date_gmt":"2009-02-18T20:04:10","guid":{"rendered":"http:\/\/heathervale.com\/blog\/?p=377"},"modified":"2023-04-17T16:12:44","modified_gmt":"2023-04-18T00:12:44","slug":"how-sexy-is-your-back-end","status":"publish","type":"post","link":"https:\/\/heathervale.com\/blog\/2009\/02\/18\/how-sexy-is-your-back-end\/","title":{"rendered":"How Sexy Is Your Back End?"},"content":{"rendered":"<iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https:\/\/heathervale.com\/blog\/2009\/02\/18\/how-sexy-is-your-back-end\/&amp;layout=standard&amp;show_faces=1&amp;width=450&amp;action=like&amp;colorscheme=light&amp;font=\" scrolling=\"no\" frameborder=\"0\" style=\"border:none; overflow:hidden; width:450px; height:25px\"><\/iframe><iframe src=\"http:\/\/www.facebook.com\/plugins\/like.php?href=https%3A%2F%2Fheathervale.com%2Fblog%2F2009%2F02%2F18%2Fhow-sexy-is-your-back-end%2F&amp;layout=standard&amp;show_faces=true&amp;width=450&amp;action=like&amp;colorscheme=light&amp;height=80\" scrolling=\"no\" frameborder=\"0\" style=\"border:none; overflow:hidden; width:450px; height:80px;\" allowTransparency=\"true\"><\/iframe><p>This morning <a href=\"http:\/\/twitter.com\/benmack\" target=\"_blank\" rel=\"noopener\">Ben Mack<\/a> and I had a conversation on <a href=\"http:\/\/twitter.com\/HeatherVale\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> about book marketing&#8230; it started with him saying, &#8220;<span class=\"status-body\"><span class=\"entry-content\">A book without a reader is like sex without an orgasm,&#8221; and me replying that, &#8220;<\/span><\/span><span class=\"status-body\"><span class=\"entry-content\">No, a book without a reader is like pleasuring yourself (just like musicians or artists who create just &#8220;for themselves&#8221;).&#8221;<\/span><\/span><\/p>\n<p><span class=\"status-body\"><span class=\"entry-content\">After a few back-and-forths and some other associates getting involved in the exchange, he mentioned that when marketing\u00a0 a book, &#8220;<\/span><\/span><span class=\"status-body\"><span class=\"entry-content\">having a sexy backend helps motivate affiliates.&#8221;<\/span><\/span><\/p>\n<p><span class=\"status-body\"><span class=\"entry-content\">I said, &#8220;<\/span><\/span><span class=\"status-body\"><span class=\"entry-content\">LOL&#8230; tell me more about the sexy backends!&#8221;<\/span><\/span><\/p>\n<p><span class=\"status-body\"><span class=\"entry-content\"><a href=\"http:\/\/espbootcamp.blogspot.com\/2009\/02\/you-need-sexy-backend-think-two.html\" target=\"_blank\" rel=\"noopener\">And here&#8217;s the presentation he made<\/a> in response&#8230; so how sexy is YOUR back end?<\/span><\/span><\/p>\n<p><strong>Keep Unwrapping Your Success!<br \/>\n<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Heather Vale Goss\" src=\"http:\/\/heathervale.com\/images\/sigHVG_2.1_blue.gif\" alt=\"Heather Vale Goss\" width=\"205\" height=\"35\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This morning Ben Mack and I had a conversation on Twitter about book marketing&#8230; it started with him saying, &#8220;A book without a reader is like sex without an orgasm,&#8221; and me replying that, &#8220;No, a book without a reader is like pleasuring yourself (just like musicians or artists who create just &#8220;for themselves&#8221;).&#8221; After [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[16],"tags":[316,315,312,313,43,317,314],"class_list":["post-377","post","type-post","status-publish","format-standard","hentry","category-internet-marketing-business-career","tag-affiliates","tag-back-end","tag-book","tag-branding","tag-marketing","tag-promotion","tag-sexy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Sexy Is Your Back End? 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