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April 20, 2009

How To Increase Website Conversions

If you already have a website but want to increase your conversions — by thousands of dollars, no less — this is one sweet little piece of software!

It’s called Exit Splash, and it makes it very compelling for undecided customers to stay on your site — and even better, to buy what you’re selling.

I’ve been playing with it for a few days, and I really like what it does. It’s kind of like multiple scripts in one, so you can just focus on your site, or add a Web 2.0 viral Twitter component, or get suggestions from your customers… your choice!

I could tell you more about what it does, but I’ll let the developer do that. What I’ll tell you is, it really works.

I’ll also tell you that the price will be going up shortly after the official launch, so if you have a site and want more sales (don’t we all!) you’ll probably want to check this out as soon as possible.

It will be launching very shortly, but if you get there before the doors open, be sure to watch the free video and get on the notification list here.

Keep Unwrapping Your Success!

Heather Vale Goss

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Worldwide Inc. with her husband, Barry Goss. She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package.

February 18, 2009

Twitter Rockstar or Twitter Groupie?

One thing I’ve learned as a new parent is that almost everything to do with raising a child has two completely opposite schools of thought… similar to the two styles of spiritual growth teaching that Barry and I often talk about (the “Love and Light” and the “Tough Love”).

With both, I tend to gravitate to something partway between the two extremes.

Now I’ve noticed that Twitter also has two completely opposite techniques for following people… I call them “Twitter Rockstars” (the equivalent of Tough Love) and “Twitter Groupies” (the equivalent of Love and Light).

So which are you… a Rockstar or a Groupie?

Or, like me, do you tend to prefer the middle ground?…

>>> CONTINUE READING Twitter Rockstar or Twitter Groupie?…

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Worldwide Inc. with her husband, Barry Goss. She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package.

December 28, 2008

I’m Twitter-Pated

There was a song in an old Disney movie that we learned in Grade 3:

Everything is Twitter-pated in the spring,
Skunks smell sweet, rabbits sing.
Daffodils go daffy when the bluebells ring,
Cuz everyone’s in love!

I’m not sure if that’s how Twitter got its name, but I know it IS easy to get infatuated with the thing… I joined up within seconds had a ton of people following me.  I watched it go from 20 to 24 to 42 to… well, you can find out how many it is now by checking out my profile.

Yes, that’s right… I finally signed up for Twitter.  It’s an experiment to see what its usefulness really is…

So far I can see that the back link to this blog is great for SEO considerations, and in turn the back link from this blog to my Twitter page will help get traffic there.

And it’s pretty cool that I connected with several people that I haven’t talked to in awhile, and did so within the first few minutes of creating my profile… before my picture was even uploaded.

And it’s fun to read the little messages that people put up, and to answer them back.  Then again, I can see how that could become a huge time waster (like I need something to waste my time when it’s at a premium right now… my computer time is handled in chunks in between feeding, changing and playing with Konan, when he’s sleeping and I should be too!)

Of course, if those messages are used for business purposes, it could get valuable back links AND drive real human traffic to whatever website you want to “Twitter” about.

And if they’re for personal reasons, it’s a lot better than chat because you can communicate with just one or two messages to several people in only a few minutes, rather than getting caught up in an hour-long conversation with one.

Still, I’ll wait before I recommend it to Barry, because he doesn’t see the point, and I need to be able to give a definitive endorsement first.

But do connect with me in the meantime at Twitter.com/HeatherVale

Keep Unwrapping Your Online Success!

Heather Vale Goss

About the Author:

Heather Vale Goss is a writer, journalist and interviewer known as The Unwrapper™. Since 1993, she has worked in all media: TV, radio, print and online. She runs the online publishing company LWL (Life Without Limits) Worldwide Inc. with her husband, Barry Goss. She also freelances for top websites and marketers, and teaches others how to conduct high-quality, profitable interviews through her Interviewing Unwrapped home-study package.
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